PJS Tropical Fish is your freshwater, saltwater and reef aquarium hobby specialist.

 

My Philosophy

It is simple, every single animal, plants, critter is a living thing. In taking possession of these is accepting the responsibility of each one of them. They are pets, it means providing the best care, foods and husbandry for the best possible life. This is what I have chosen to do, it is what I love to do, it is what I do.

My Path

I Bought my first set of aquariums 45 years ago, a 55 and 40 show, I have been hooked ever since and never considered looking back.

I Started importing fish for breeding in the early 90's by selecting stock for my system of 60 tanks in the basement. After acclimation, quarantine, treatment and conditioning I would then sort and sell the culls to pet stores. When they were bred i would then sell everything to the pet stores and do it again. I grew every live food you could think of and sold those to, pretty soon the stores started asking for more.

So I aquaried the equipment of one wholesaler in the mid 90's and started wholesaling to stores in the Midwest region. I aquired a second wholesaler in 1999 and added feeder fish to our availability, this was a big step for PJS so we Incorporated the business 12/28/98 and at our peak we were selling almost a million feeders per month. We purchased the warehouse in Brownsville in 2000 to be centrally located to all of our clients and have room. Purchased the equipment of a third wholesaler in 2001 a fourth wholesaler in 2003 and a fifth in 2005. Talk about tanks, but they all fit and we had well over 1000 aquariums and 20,000 gallons of feeder space.

In the 2000's times started to change. The industry was changing, the small independents that built the industry started disappearing as big box stores started moving in and stores began buying direct, importing, transshipping, even though they were not equipped to do so.

Thus PJS must also evolve. So I started putting all of these developed processes, my products, my sources and hard work to use in a different way, a different business model and what you get is PJS now. PJS livestock is now available to everyone, retail and wholesale. The quantity and volume discounts are available to all.  By offering an incredible pricing structure to everyone, along with the widest selection, offers the hobbyist the selection they want at a reasonable price, while still offering the stores access to the highest quality retail ready(old school) livestock.

Remember there is no profit margin on dead fish and raising the profit margin to cover the lost fish is not the answer.